Penguin Books pays homage to its origins with a book vending machine at Exeter St.

Absolut and Heinz join forces to launch a range of tantalising tomato-vodka pasta sauces, capitalising on the renewed interest in the classic pasta alla vodka dish.

Heinz's latest U.S campaign tackles "ketchup fraud" head-on by encouraging customers to tag restaurants suspected of refilling bottles with inferior products on their Instagram page.

Super Mario Bros movie creates a splash on the Champs-Élysées with an ingenious street marketing campaign using Paris' iconic 'Colonne Morris.'

Surreal Cereal's new marketing campaign uses high-profile names of everyday people to showcase the brand.

IKEA taking advantage of the popular Netflix series 'Wednesday'.

A great example of clever art direction, humour, nostalgia and execution.

This campaign aims to dispel the myth that getting your prostate tested is a humiliating experience.

One Illustration that speaks a thousand words.

Ad focusing on how consumers feel after consuming the product - happy!

This campaign used humor and wit to great effect, with the help of a social media celebrity.

Clever problem/solution advert from IKEA emphasising the need for more wardrobe space.

Lidl showing that being bold and cheeky is sometimes a good angle.

A great product launch email campaign based on a refreshed old school classic.

Nike focusing on motivating and understanding of customer pain points to promote their brand.

Smart Ad highlighting the key ingredient inside Freedom Edge's Cider.

Clever ad campaign by Canadian Insurance Centre.

A great example of an email campaign that targets family focused consumers.