Book of Branding is a creative guide for new businesses, start-ups and individuals, which puts visual identity at the heart of brand strategy.

The practical handbook, a comprehensive introduction to this multifaceted process, includes exercises and examples to highlight the key activities undertaken by designers to create a successful brand identity.

Steenkamp introduces the global brand value chain and equips executives with strategy, execution, and measurement techniques for developing your brand.

Growth Hacking is a method that involves cross-functional teams and continuous testing and iteration. It focuses on customers rather than product.

An inspiring book to help you think differently about business, culture and innovation.

Phil Knight, the founder of Nike details the many risks and daunting setbacks that stood between him and his dream - along with his early triumphs.

Al Ries and Jack Trout are two of the most successful marketing strategists, and in this book they outline 22 definitive marketing rules that will help companies succeed. The rules include real-life examples, suggested techniques for success, and advice for what to do differently to succeed.

Thinking strategically is what separates good managers and great leaders. The Third Edition includes updated examples and a new set of practical future-focused tools including the Quick Strategy Canvas and the Big Picture.

Discover the secret of the writing on the wall for yourself and enjoy less stress and more success in your work and life.