Nike’s ‘Am I A Bad Person?’ Campaign
Dive into Nike's provocative ‘Am I A Bad Person?’ campaign. Explore its themes of ruthlessness, dedication, and the true cost of greatness.
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Jun 51 min read
Greenhushing is happening!
Discover why 58% of companies are cutting back on sustainability communications. Understand greenhushing and why it's becoming prominent.
Feb 72 min read
Meta Plans to Label Ai-Generated Images
Meta tackles AI-generated imagery with labels for enhanced transparency. Explore their strategy and join the digital integrity debate!
Jan 112 min read
Pepsi Wild Cherry’s Savvy Shift to Mature Millennials
Discover how Pepsi Wild Cherry successfully targets millennial women with smart, adaptive marketing strategies.
Jan 53 min read
Pop-Tarts' Edible Mascot's Ultimate Sacrifice in Bowl Season Campaign
Explore how Pop-Tarts utilised dark humour and an edible mascot’s sacrifice to win over the audience in their latest game-day activation.
Jan 42 min read
Megan Thee Stallion and Planet Fitness Team Up to Challenge Gym Norms
Explore how Megan Thee Stallion helped Planet Fitness shatter gym barriers in their recent campaign.
Jul 25, 20234 min read
The X in Elon Musk's Playbook: Symbolising the Future of Innovation
Unravel the mystery of 'X' in Elon Musk's ventures and how it symbolises his pursuit for the future of innovation.
Jack Willoughby's
Marketing Blog
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