Was the Mouldy Whopper Campaign a Stroke of Genius or a Big Mistake?
Discover why Burger King's bold Mouldy Whopper campaign shocked the fast-food industry and how it changed consumer perceptions.
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Aug 53 min read
5 Things a Great Strapline Does for Your Brand (With Examples)
Discover 5 powerful ways a great strapline can elevate your brand. Learn actionable tips and insights to implement today for maximum impact.
Jul 293 min read
Nike’s ‘Am I A Bad Person?’ Campaign
Dive into Nike's provocative ‘Am I A Bad Person?’ campaign. Explore its themes of ruthlessness, dedication, and the true cost of greatness.
Jul 271 min read
Design Hack: Grid Systems
Quick hack - create better designs with grid systems! Improve readability, consistency, and flexibility.
Jul 221 min read
Neuromarketing techniques used by Netflix
How Netflix uses neuromarketing strategies like eye-tracking and colour psychology to captivate and retain viewers.
Jun 51 min read
Greenhushing is happening!
Discover why 58% of companies are cutting back on sustainability communications. Understand greenhushing and why it's becoming prominent.
Jun 32 min read
The Greatest Marketing Advice You Will Ever Read!
The best brands in the world differentiate themselves because they understand the 3 levels of marketing. Read more about it here.
May 242 min read
Why working out is the first step to business success
Exactly why working out is the key to business success. How discipline, respect, work ethic and commitment is the key for growth.
Feb 122 min read
Valuable takeaways applicable to any entrepreneurial journey
3 Lessons I’ve learnt from my entrepreneur journey and from supporting others.
Feb 72 min read
Instagram Community Building DM Templates
Examples of effective DM templates for building a community on Instagram, tailored to various scenarios.
Feb 52 min read
Breaking down viral content: What makes it tick?
The secrets behind viral content and what makes it tick. Learn how to create share-worthy posts that resonate with a global audience.
Feb 32 min read
7 AI Tools Revolutionising Content Creation
Check out these seven AI content creation tools that are making waves right now.
Jan 291 min read
The Role of Technology in One-Person Business Operations
How technology is reshaping one-person businesses. From automation to online marketing, learn how to thrive as a solo entrepreneur.
Jan 234 min read
My Ai Process That's Helping Me Create Unlimited Content Ideas
How I come up with unlimited content ideas using AI! Discover how I use ChatGPT for research and create engaging content.
Jan 2210 min read
Avoid Ad Overload & Capture Attention
Struggling with ad overload? Discover how to capture attention and stand out in the crowded advertising landscape.
Jan 143 min read
The Magic Number in Marketing - The Rule of Seven
Find research and put in a summary paragraph on this topic:
Nov 11, 20233 min read
Crafting LinkedIn Invites that Succeed
Learn easy, effective strategies to make your LinkedIn invites stand out and build a valuable network.
Nov 2, 20232 min read
The Art of Taking Notice
Uncover the art of observation in marketing. Learn how understanding your own reactions to content can improve your marketing strategies.
Oct 23, 20232 min read
Flipping the Script: Viewing Marketing as an Investment
Shift mindset: Get others to see marketing as an investment that drives revenue, nurtures brand loyalty, and fuels innovation.
Sep 22, 20234 min read
Boosting DTC Profitability: Unveiling the Hidden Culprit
Uncover the real reason direct-to-consumer brands are struggling to be profitable. Learn how operational costs impact DTC business profits.
Jack Willoughby's
Marketing Blog
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