Was the Mouldy Whopper Campaign a Stroke of Genius or a Big Mistake?
Discover why Burger King's bold Mouldy Whopper campaign shocked the fast-food industry and how it changed consumer perceptions.
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Aug 53 min read
5 Things a Great Strapline Does for Your Brand (With Examples)
Discover 5 powerful ways a great strapline can elevate your brand. Learn actionable tips and insights to implement today for maximum impact.
Jun 32 min read
The Greatest Marketing Advice You Will Ever Read!
The best brands in the world differentiate themselves because they understand the 3 levels of marketing. Read more about it here.
May 242 min read
Why working out is the first step to business success
Exactly why working out is the key to business success. How discipline, respect, work ethic and commitment is the key for growth.
Feb 72 min read
Instagram Community Building DM Templates
Examples of effective DM templates for building a community on Instagram, tailored to various scenarios.
Jan 314 min read
Everything You Need to Know About Rebranding in the UK
Considering rebranding your UK business? Learn about costs, timelines, and key steps. Get practical tips for a successful rebrand.
Jan 293 min read
3 Reasons to Start a One-Person Business
Discover the allure of solopreneurship in 2024 with 3 compelling reasons to start a one-person business.
Jan 263 min read
How My Brand Workshop Became a “Game-Changer” for a Client
Learn how my brand workshop helped a client achieve clarity and differentiation which they called 'game-changing'.
Jan 243 min read
A Path to Independence: Understanding One-Person Businesses
The world of one-person businesses! Understand the perks of being your own boss, flexibility it offers, and how to turn passion into profits
Jan 142 min read
The Surprising Power of Telling Your Story Again… and Again
My take on the power of consistently telling your brand story: learn how repetition can fortify your message and build a lasting legacy.
Jan 23 min read
Learning from the Past: Leadership Lessons of Great historical Leaders
Unearth essential historic leadership insights for today's executives. Learn from great figures like Churchill and Thomas Edison.
Dec 21, 20235 min read
Finding the Right Balance: Empathy and Accountability in Leadership
Discover the key to effective leadership - finding the perfect balance between empathy and accountability in the workplace.
Dec 18, 20235 min read
The Untapped Potential of Emotional Intelligence in Professional Growth
Discover the importance of emotional intelligence for personal and professional growth.
Dec 13, 20233 min read
Why Empathy is the Key to Leadership Success
Discover the power of empathy in leadership and how it sets great leaders apart from the rest.
Nov 11, 20233 min read
Crafting LinkedIn Invites that Succeed
Learn easy, effective strategies to make your LinkedIn invites stand out and build a valuable network.
Nov 2, 20232 min read
The Art of Taking Notice
Uncover the art of observation in marketing. Learn how understanding your own reactions to content can improve your marketing strategies.
Oct 23, 20232 min read
Flipping the Script: Viewing Marketing as an Investment
Shift mindset: Get others to see marketing as an investment that drives revenue, nurtures brand loyalty, and fuels innovation.
Oct 4, 20233 min read
The GAP Rebrand Debacle: Lessons in Brand Identity
Important lessons from the GAP rebrand debacle of 2010, is Twitter following the same path?
Sep 15, 20233 min read
Brand Scent Marketing: The Aromatic Appeal
Harness scent marketing to enhance your brand. Create emotional connections, set yourself apart, and engage customers.
Sep 7, 20234 min read
Masterclass: Patagonia’s Purpose-Driven Content Strategy
Explore how Patagonia’s purpose-driven content strategy, built on authenticity, storytelling, and community engagement, sets the benchmark.
Jack Willoughby's
Marketing Blog
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