JACK'S JOURNEY
A passion for marketing started in the fitness industry.
Selling memberships taught Jack that effective marketing isn’t about pushing products—it’s about understanding people and shifting perceptions. This foundation still shapes his approach today.
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After receiving his MSc in Marketing from Exeter, Jack transformed an e-commerce business. He’s since built digital brands, helped scale B2B and B2C businesses, and identified cross-industry success patterns. He now divides his time between leading marketing for established companies and pursuing ventures aligned with his curiosity.
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Every career step has reinforced key lessons about creating real-world marketing effectiveness through simplicity and audience-focused strategies.
RIGHT NOW
Head of Brands and Marketing at Cottonmount and Xpert Workwear, building the most loved workwear brand on earth.
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Founder of PulseFit Marketing, helping ambitious fitness brands grow through proper strategy and execution.
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Writing about what I learn along the way, sharing newsletters that might help others build better marketing.
MY THOUGHTS
Writing
Strategic insights and analysis on brand building and marketing transformation. Deep dives into what works for B2B and D2C businesses.
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the simplicity strategist™
Join 3,000+ strategic leaders reading The Simplicity Strategist – your no-BS guide to cutting brand complexity → success.
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X/Twitter
Daily insights on marketing strategy, brand building, and business growth. Follow along for real-time thoughts and discussions.
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Medium
Personal marketing insights and stories from the trenches. Where I share experiences, tactical discoveries, and thoughts on industry trends.
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ABOUT
Jack Willoughby is a brand building professional that likes to connect the dots between ideas and reality with marketing strategy.
IMPACT SUMMARY
Built and scaled multiple D2C brands from zero
Transformed traditional B2B businesses into digital-first brands
Driven multi-million pound growth for established companies
Built success for brands across multiple industries worldwide
JACK'S PHILOSOPHY
the simplicity strategist™
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Jack Willoughby learned early that success leaves clues, but recognised those clues were often buried under layers of unnecessary complexity. While others chased fleeting tactics and overnight growth hacks, he developed an obsessive focus on simplification – systematically stripping away noise to reveal what actually drives results.
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As Head of Brands & Marketing at Xpert Workwear and founder of PulseFit Marketing, he’s used this philosophy to help drive millions in revenue across multiple sectors. His approach appears deceptively straightforward: prioritise curiosity over assumptions, validate before scaling, and let market demand guide strategy rather than trying to manufacture it.
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Jack Willoughby's R.E.D. framework (Relevant, Easy, Distinctive) crystallises his ethos. “If you can’t explain it to a child, you need to rethink it entirely,” he often observes. This relentless pursuit of clarity has become his trademark in an industry that frequently conflates complexity with sophistication.
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What sets him apart isn’t just accumulated knowledge, but disciplined unlearning. Every assumption faces scrutiny. Every strategy undergoes stress-testing. Where others fixate on reach, he builds affinity – convinced sustainable growth springs from genuine connection rather than mere scale.
Through strategic work and thought leadership, he continues challenging marketing conventions. His consistent message cuts through industry noise: true brand building requires the courage to remove layers, not add them.
