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Jack Willoughby 
Marketer & brand builder.

A black and white photo of 'The Simplicity Strategist', Jack Willoughby Sitting on a chair in front of a black background.

EXPERIENCE (← Scroll →)

TL;DR - ABOUT ME

I help brands be seen, heard and understood - from their first steps to making real noise in the market. From being the go-to marketing guy in-house to branching out as a consultant, I've helped generate millions in revenue along the way. I learned early that success leaves clues, but those clues were often buried under layers of unnecessary complexity. While others chase shiny tactics, I focus on simplification - stripping away the noise to find what actually moves the needle.

LATEST BLOG POSTS

Breaking Down Audible's King's Cross Wellness Campaign

The Metrics That Actually Build Million-Pound Brands

Why Most Marketing Metrics Are Lying To You

WHAT PEOPLE SAY

“I can confidently say that Jack is an exceptional manager for freelancers. His effective communication, organisational prowess, and inclusive leadership style have made my experience working with him truly enjoyable. I highly recommend Jack as a marketing manager for any freelancers or team members seeking a supportive and well-organised leader.”

Dave Disbury

Disbury Creative

"Worked with Jack across a couple of bigger branding projects now for a high end clothing manufacturer. Jack has an easy going manner but shows a thorough approach to the projects we’ve collaborated on. Deliverables were what we’d anticipated and that strikes me as a result."

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Alasdair McBroom

Wolfhound

"Working with Jack has been an absolute pleasure. His exceptional management skills made the entire collaboration seamless and efficient. Right from the start, he set clear expectations and provided all the necessary resources for me to complete the project easily and efficiently. I highly recommend Jack as an excellent digital marketing professional for any project."

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Kris Byers

Horrible Brands

Jack Willoughby sits against a dark background with "Marketing Moves Daily" in bold. His poised demeanor hints at insights only a seasoned marketing strategist could offer.

MARKETING MOVES

Daily insights on the business and marketing moves shaping our industry.

Marketing Moves: February 4, 2025

Marketing Moves: February 3, 2025

Marketing Moves: January 30, 2025

Marketing Moves: January 29, 2025

'A Marketers Mindset' Newsletter.

Weekly insights on marketing, brand building, and growing something that matters. Combining strategic thinking with real lessons from building and scaling brands.

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LATEST NEWSLETTERS

Complexity is a Tax on Growth. Stop Charging It.

Vol 4 / Issue 1

The 90% Open Rate Nobody's Talking About

Vol 3 / Issue 6

The Seven Types of Founders

Vol 3 / Issue 5

The 3 Levels of Marketing

Vol 3 / Issue 4

What comes first, the coffee or the breakdown?

Vol 3 / Issue 1

Newsletter

Simplifying Brand Building → Success

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JPW Digital

Freelancer - Digital Marketing

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