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Hello, I'm Jack

A brand and marketing professional who believes the best brands do more than sell—they stand for something. My passion is shaping visions that connect with people and drive lasting business growth.

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About me

I've worked with start-ups finding their feet to established companies chasing growth, I’ve helped turn ideas into revenue and noise into traction. Right now, I lead brand and marketing at Xpert Workwear, and spend the rest of my time working on ventures I believe in.

“I can confidently say that Jack is an exceptional manager for freelancers. His effective communication, organisational prowess, and inclusive leadership style have made my experience working with him truly enjoyable. I highly recommend Jack as a marketing manager for any freelancers or team members seeking a supportive and well-organised leader.”

Dave Disbury

Disbury Creative

"Worked with Jack across a couple of bigger branding projects now for a high end clothing manufacturer. Jack has an easy going manner but shows a thorough approach to the projects we’ve collaborated on. Deliverables were what we’d anticipated and that strikes me as a result."

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Alasdair McBroom

Wolfhound

"Working with Jack has been an absolute pleasure. His exceptional management skills made the entire collaboration seamless and efficient. Right from the start, he set clear expectations and provided all the necessary resources for me to complete the project easily and efficiently. I highly recommend Jack as an excellent digital marketing professional for any project."

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Kris Byers

Horrible Brands

Latest insights

Short, practical notes from my work: frameworks, field tests, and lessons learned.

Newsletter

19 September 2025

The Campaign That Reclaimed Design Authority

Newsletter

11 September 2025

Meritocracy is a myth. Get a sponsor.

Newsletter

19 July 2025

Sprite's "Hurts Real Good" Revolution

Newsletter

11 August 2025

American Eagle × Sydney Sweeney – "Great Jeans"

'A Marketers Mindset' Newsletter.

Weekly insights on marketing, brand building, and growing something that matters. Combining strategic thinking with real lessons from building and scaling brands.

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