top of page

Jack Willoughby 
Marketer & brand builder.

A black and white photo of 'The Simplicity Strategist', Jack Willoughby Sitting on a chair in front of a black background.

EXPERIENCE (← Scroll →)

TL;DR - ABOUT JACK

Jack Willoughby is a brand-building and marketing strategist who has helped businesses generate millions in recurring revenue by focusing on building brands people need rather than merely want. He has worked both as an in-house Head of Marketing and as an independent consultant, bypassing short-term hacks to focus on strategies that turn buyers into lifelong fans.

TL;DR - HIGHLIGHTS

Raised revenue 40% at a national fitness club

Employee #1 → £1 M for a purpose-driven start-up

Pushed a workwear brand towards £10M turnover

Turned 12+ “meh” brands to "aha" as a consultant

WHAT PEOPLE SAY

“I can confidently say that Jack is an exceptional manager for freelancers. His effective communication, organisational prowess, and inclusive leadership style have made my experience working with him truly enjoyable. I highly recommend Jack as a marketing manager for any freelancers or team members seeking a supportive and well-organised leader.”

Dave Disbury

Disbury Creative

"Worked with Jack across a couple of bigger branding projects now for a high end clothing manufacturer. Jack has an easy going manner but shows a thorough approach to the projects we’ve collaborated on. Deliverables were what we’d anticipated and that strikes me as a result."

1575025964759 (1).jpeg

Alasdair McBroom

Wolfhound

"Working with Jack has been an absolute pleasure. His exceptional management skills made the entire collaboration seamless and efficient. Right from the start, he set clear expectations and provided all the necessary resources for me to complete the project easily and efficiently. I highly recommend Jack as an excellent digital marketing professional for any project."

1685515911778.jpeg

Kris Byers

Horrible Brands

Jack Willoughby sat on a chair with 'Jack's Blog' text overlay.

LATEST BLOG POSTS

Key Steps to Building a Thriving Business

Turning Down $3 Billion: Lessons from Snapchat's Bold Decision

Breaking Down Audible's King's Cross Wellness Campaign

The Metrics That Actually Build Million-Pound Brands

Why Most Marketing Metrics Are Lying To You

'A Marketers Mindset' Newsletter.

Weekly insights on marketing, brand building, and growing something that matters. Combining strategic thinking with real lessons from building and scaling brands.

Thanks for subscribing!

LATEST NEWSLETTERS

No Logo, No Problem

Brand Building Weekly

Day 15: The 3 Levels of Business Strategy

Tips.Business

Day 14: The £10M Time Audit

Tips.Business

Day 12: The “5 Ones” Scaling Framework

Tips.Business

Day 11: The 80/20 Sales Rule

Tips.Business

Brand Building Weekly (1).webp

Join my newsletters

Pick your newsletters:

Free to join. Over 3,000 people read them. Unsubscribe anytime.

Xpert 45 Ads (10).webp

Xpert Workwear

Head of Brands & Marketing

Xpert 45 Ads.webp

Cottonmount Trading

Head of Brands & Marketing

Image by Gastro Editorial

PulseFit Marketing

Founder

OutsideIn

OutsideIn

Marketing

kristian-rasmussen-qF5hAuREDto-unsplash.webp

JPW Digital

Freelancer - Digital Marketing

bottom of page