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Jack Willoughby 
Marketer & brand builder.

A black and white photo of 'The Simplicity Strategist', Jack Willoughby Sitting on a chair in front of a black background.

EXPERIENCE (← Scroll →)

TL;DR - ABOUT JACK

I’m a brand builder and marketing strategist who helps companies grow by keeping marketing simple and customer‑first. I’ve worked both as an in‑house head of marketing and as an independent consultant, favouring thoughtful, long‑term strategies over quick fixes. My focus is on turning buyers into lifelong fans.

TL;DR - HIGHLIGHTS

Building a workwear brand towards 8-figures

Employee #1 → £1M+ for a purpose-driven startup

Led a national gym → double-digit growth

12+ brands → from “meh” to “aha” as a consultant

WHAT PEOPLE SAY

“I can confidently say that Jack is an exceptional manager for freelancers. His effective communication, organisational prowess, and inclusive leadership style have made my experience working with him truly enjoyable. I highly recommend Jack as a marketing manager for any freelancers or team members seeking a supportive and well-organised leader.”

Dave Disbury

Disbury Creative

"Worked with Jack across a couple of bigger branding projects now for a high end clothing manufacturer. Jack has an easy going manner but shows a thorough approach to the projects we’ve collaborated on. Deliverables were what we’d anticipated and that strikes me as a result."

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Alasdair McBroom

Wolfhound

"Working with Jack has been an absolute pleasure. His exceptional management skills made the entire collaboration seamless and efficient. Right from the start, he set clear expectations and provided all the necessary resources for me to complete the project easily and efficiently. I highly recommend Jack as an excellent digital marketing professional for any project."

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Kris Byers

Horrible Brands

Jack Willoughby sat on a chair with 'Jack's Blog' text overlay.

LATEST BLOG POSTS

Brands Grow When They Say One Thing, a Thousand Ways

Key Steps to Building a Thriving Business

Turning Down $3 Billion: Lessons from Snapchat's Bold Decision

Breaking Down Audible's King's Cross Wellness Campaign

The Metrics That Actually Build Million-Pound Brands

'A Marketers Mindset' Newsletter.

Weekly insights on marketing, brand building, and growing something that matters. Combining strategic thinking with real lessons from building and scaling brands.

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LATEST NEWSLETTERS

American Eagle × Sydney Sweeney – "Great Jeans"

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Sprite's "Hurts Real Good" Revolution

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The “Offer Stack” Technique

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Move Like You Mean It

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The “No-Compromise Hiring Lens”

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Xpert Workwear

Head of Brands & Marketing

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Cottonmount Trading

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JPW Digital

Freelancer - Digital Marketing

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